Inversion is the phenomenon that enables businesses to grow and thrive dramatically by allowing customer-needs to drive what products and services a company should have, vs, outdated product specs and offerings, often missing customer desires and needs. One of the key enablers of Inversion is IoT.  IoT creates the network of connecting things, enabling companies to receive real-time critical information as the consumer experiences the service. Imagine Uber and AirBnB, you are totally conditioned to interact with the provider as you are experiencing the service.

Inversion, enabled by IoT, redefines branding, marketing, loyalty and market share, all in real-time. The Inversion Factor was a labor of love as we researched to find a deeper understanding of stages of IoT and the Inversion Phenomenon. This article about our book gives you some of the key highlights. The Inversion Factor: How IoT Changes Everything

When I founded one of the first IoT companies in early 2000’s I was and am very much today bullish about the potential that IoT represents and how it will reshape all industries and interactions with all customers. A new addition to this thinking is Blockchain, and stay tuned as my next write-ups will integrate Blockchain with Inversion, AI and IoT as we are approaching the nirvana of the mindful and game-changing Hyper-Connected world.