I am about to board my flight to Europe and feeling totally elated about this FT article by Andrew Hill (Thank you Andrew!): ‘Purpose’ is the preachy new CEO buzzword

It starts out with:

When Ellen Kullman, chief executive of DuPont, asked a contract worker on the production line making Kevlar, the fibre used in bulletproof vests, what he was doing, she got an unexpected response: “We’re saving lives.”

Yes, imagine the magic that would happen when employees in a company sense, feel and have passion around the purpose of a company. Whether making Kevlar to save lives, pharmaceuticals to cure diseases, or innovation to change the world, without purpose and passion, we cannot inspire, be inspired or change the world. In discussions earlier today in Silicon Valley, purpose was deeply discussed and thank you to Davos for bringing this key topic to light for all of us.

To build a culture in a company, we cannot do so with just mission statements and mandates. We can however, do so if we define our purpose and make sure it bears critical meaning. Every company does. It is a matter of identifying and defining the purpose.

Passion comes along with purpose. How can employees be passionate without purpose? Stock price is not a purpose, rather, an outcome…

Much more to say on this but simply put, I had to share my joy and enthusiasm about this with you.

With joy: your faithful disruptor!

Linda

Let’s Disrupt | Innovate | Lead together and do so with great purpose, meaning and impact!