This is so hard to imagine. While the iPhone 11 was announced this week in a very Apple-rock the world-debut, people who purchased their iPhone 10 for over $1000 only a few months ago are ready to dump 10 for 11…  the main reason: Not because of any critical phone feature but rather a 3 lens camera!  This also transcends financial abilities vs cost. Just look around: How much ‘Apple’ are people carrying on them at all times, everyone, in all walks of life?

Apple has created a culture of followers who will spend unlimited amount of money to get a phone, watch, pad, laptop and anything else Apple dishes out, over and over again. Every new release of every product is a must have!  Dumping old versions for new versions no matter the cost.

Apple has become a must-have as opposed to nice-to-have company! Banking on the insatiable human appetite for newest version and unlimited selfies feeding our narcissism, Apple has created a culture followers, creating the culture of photo/image communicators. It has created a following which no one has ever succeeded in doing. Certainly no other phone manufacturer has succeeded in doing this. All others in distant seconds. What do you think?

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