Brand
Why Zoom Won and Skype Lost
Skype has been around for decades. Pre-Pandemic, Skype was a global standard. Microsoft had high hopes when they purchased Skype at a very high price in 2011. Around that time and in the coming years, some had heard of Zoom, and there were many other competitors as well. Let’s remember that Skype as a Microsoft…
Read MoreMona Lisa – Apple: Brands To Icons!
Last week, between meetings in Paris, I had a short break and decided to go to the Louvre Museum to answer one question. Something that has fascinated me since I saw the Mona Lisa for the first time as a child. But now with a twist. How did Mona Lisa and Apple become icons? You…
Read MoreAlexa, Siri, Cortana, Bixby: Headed for Collision or Success?
Amazon, Microsoft, Samsung & Apple: Pick up the pace of innovation please! Alexa, Siri, Cortana, Bixby: Headed for collision or success? With every tech company paralleling their efforts to introduce yet another virtual assistant- I had to pause today and wonder what is the interoperability plan? Today Samsung introduced its version of Siri: Bixby. So…
Read MoreThe Me! Economy™: Digital Transformation: From B-to-C to B-to-ME!™
With the advent of Internet commerce and Internet marketing over the last few decades, goods and services became available via B-to-C (business-to-consumer) and at times Bto-B-to-C. Historically, the goal has been to reach the right consumers and offer the desired products to grow revenues. However, we are on the cusp of a new era of…
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